Originally from Athens, OH, Roland relocated to Kentwood, MI at the age of four and has since been rooted in the Grand Rapids area. His journey to 616 Records began through a high school connection with the label's Creative Director, who introduced him to its music. After attending a show and meeting Teyland, Roland expressed interest in a marketing position. In his role at 616 Records, Roland quickly adapted to his role as a marketer and analyzes data from various label resources. Roland's success is attributed to his adventurous spirit and willingness to dive into new challenges headfirst.