Growing up in Kentwood, MI, Jordan immersed himself in music, spending his adolescence in his parent's basement with a guitar and Garageband. Studying creative advertising and entrepreneurship at Michigan State University, his passion for music led him to connect with local record label CEO Teyland Avery. Drawn to 616 Records after witnessing Xander Taylor's performance at a show, Jordan became the Creative Director, handling various responsibilities, including concert photography, social media design, copywriting, videography, event flyer design, and playlist maintenance. His organizational skills were crucial during the 2022 rebrand of 616 Records, and he played a pivotal role in the art direction and design of multiple releases. Outside the label, Jordan's primary passion is spending time with friends, always with a camera in hand.